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Navigating Change - CITI's flexible digital learning framework.

Navigating Change: how dreamm powered CITI's flexible digital learning framework.

Client feedback

"dreamm's ability to translate our non-linear instructional vision into seamless, highly engaging digital learning modules was invaluable. They delivered high-quality, innovative assets—including AI digital twins—on time and within budget."

— Project Team, CITI Virtual Learning

The Challenge

Change is rarely a straight line—and today's fast-moving business climate demands learning that isn't either. CITI Virtual Learning, a global leader in change management and project capability development, recognised the need for a modern learning environment that reflects this reality. Following the success of our previous collaboration on yourCITI Project Space, CITI once again partnered with dreamm to built the flagship digital components for the YourCITI Navigating Change platform.

Rather than forcing learners down a rigid path, CITI's vision called for an untraditional framework designed to meet learners exactly where they are in their specific change initiative. CITI turned to dreamm to turn this complex instructional vision into a suite of flexible, high-impact digital learning modules.

Requirements

Traditional e-learning courses often rely on sequential, slide-by-slide progression. However, real-world change management requires learners to jump between strategy, stakeholder engagement, governance, and long-term embedding based on real-time project demands.

To achieve CITI's vision, dreamm needed to:

  • Architect a modular, non-linear structure across a comprehensive curriculum.
  • Deliver multi-format engagement combining bespoke graphics, animated scenarios, and professional voiceovers.
  • Integrate executive leadership seamlessly without creating impossible recording demands on key personnel.
  • Maintain strict budget and milestone control through continuous project management and design collaboration.

The solution

dreamm worked in close partnership with CITI's Instructional Designer and Project Manager to craft a tailored suite of non-linear interactive Articulate Storyline courses built around CITI's unique Change Diamond™.

CITI's Change Diamond™

Key Innovations & Technical Highlights

  • AI Digital Twin Video Technology: Integrated AI Digital Twin video of CEO Kalpna (Kay) Sanders to scale leadership insight. This allowed CITI's executive expertise to be naturally woven across multiple modules with consistent quality and rapid turnarounds.
  • Bespoke Animations & Scenarios: We developed custom motion graphics and interactive workplace scenarios—such as the recurring PlotCo case study—to illustrate key frameworks like the CITI Change Diamond and Mission Model.
  • Professional Audio Production: Managed the entire audio lifecycle, liaising with professional voiceover artists and creating re-timed animations synchronised with natural speech.
  • Learner-Centric Architecture: Designed the UX/UI so learners can jump directly into relevant topics (whether shaping a mission in Visioning or handling friction in Adoption) without unnecessary prerequisites.

The outcomes

Our continued partnership with CITI highlights dreamm's commitment to pushing the boundaries of custom digital learning. By combining non-linear instructional design with AI digital twin technology and bespoke animation, we helped CITI deliver a truly transformative change management learning platform. In line with dreamm's philosophy of "we build it, but the client owns it," all deliverables were structured to enable CITI's internal technical team to seamlessly take over the ongoing management and maintenance of the content in future.

The Result

The launched Navigating Change platform is a flexible, non-linear, learner-centric toolkit that lets project professionals and change leaders jump straight to what they need-whether that's Visioning, Adoption, or making change stick. By maintaining transparent communication and agile reviews, dreamm delivered the complete course suite on time and on budget.

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Almost two decades experience delivering cutting edge e-learning

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dreamm has been providing digital learning solutions for nearly 20 years! The company was founded in 2004 and has since worked with a wide range of clients worldwide.

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